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Video 8: You're Not Too Expensive, They're Too Cheap

October 9, 2025 by
Tiffany Trboyevich

💵 Episode 8 – Pricing Power: How to Charge What You’re Worth (Without Apology) 

If your prices don’t reflect your value, guess what? You’re working for free—and burning out fast. In this episode, T2 and Tommy P tackle one of the biggest profit levers in your business: pricing. 

You’ll learn: 

✅ Why undercharging is killing your margins (and your confidence) 

✅ The real cost of getting pricing wrong 

✅ What “pricing power” looks like in a business that earns respect and profit 

✅ How to raise your rates strategically—without losing your best clients 

✅ The red face test that ensures you’re charging boldly Hear the real-world story of a business owner who raised prices by 20%, lost two clients, and still saw profits jump by 40%. 

🎧 Listen now to discover how to set, raise, and defend your prices—so you can finally keep more of what you earn.

Video 7: Hire Slow, Profit Fast