Intro: Most owners are either looking at the wrong numbers—or not looking at any numbers at all. In Episode 4, we talk about what to track, how often to track it, and why these metrics are the difference between scaling with confidence or falling off a cliff.
The Right Metrics = Better Decisions: You need data that gives you leverage:
Gross Profit Margin: Are your jobs priced right?
Net Profit: Are you running lean or just running fast?
Cash Flow: Can you cover next month?
Customer Acquisition Cost (CAC): Are you paying too much for new business?
Customer Lifetime Value (CLV): Are they worth it?
Accounts Receivable Turnover: How fast are you getting paid?
The Mistake Most People Make: They look at these numbers once a quarter. That’s too late. You need weekly rhythmbuilt around your KPIs.
How to Build a Weekly Dashboard:
Choose your 3–5 most important metrics
Set a time each week to review them
Create a simple scorecard (Google Sheet works)
Ask: What’s up, what’s down, and what needs action?
Final Word: You can’t lead confidently if you’re financially blind. Know the numbers. Win the game.