Most businesses are leaving thousands—if not tens of thousands—of dollars on the table every year. Not because they aren’t selling enough, but because they aren’t stacking offers strategically.
In Episode 7, T2 and Tommy P introduce Offer Stacking—a simple but powerful way to increase your average transaction value and profit per client without adding new customers or new labor.
What Is Offer Stacking?
Offer stacking is bundling, upselling, and cross-selling in a way that serves your clients and boosts your bottom line. It’s not about being pushy—it’s about packaging real value in a smarter way.
For example:
A landscaping company sells weekly lawn care, but adds weed control, edging, and irrigation monitoring as premium options.
A remodeler offers project management, sourcing, and post-project maintenance check-ins as stackable services.
A consultant offers follow-up coaching, templates, and recurring review sessions after an initial engagement.
Each of these adds revenue without adding a new client. That’s the power of offer stacking.
Why It Works:
Increases revenue per job or per client
Builds deeper client loyalty and trust
Adds high-margin value without a proportional labor increase
Helps differentiate your brand from competitors
How to Build Your Stack:
Start With Your Core Service:
What’s the thing most clients come to you for? That’s your base.
Identify Natural Extensions:
What do your best clients ask for afterward? What do you often throw in for free? What would save them time, stress, or effort?
Create Tiered Packages:
Good, better, best pricing is your friend. It anchors value and gives clients a reason to upgrade.
Price It for Profit:
Your add-ons should have high margin and low operational complexity. Don’t just break even on extras—use them to create margin buffers.
Make It the Default:
Don’t bury your best offer. Present the most valuable, stacked option first and let clients “opt down” if needed.
Action Step:
List 3 high-value, low-effort add-ons that make sense for your core service. Build a package and pitch it this week.
Final Word:
You don’t need more leads. You need more value per lead. Stacking offers = stacking profit.