Want to know the #1 reason most businesses undercharge? It’s not market conditions. It’s mindset.
In Episode 9, T2 and Tommy P hit you with the truth: if you don’t believe in your pricing, no one else will.
Why Pricing Isn’t Just Math:
Pricing is part logic, part psychology. Sure, you need to cover your costs and hit your margin targets—but how you communicate your price matters just as much as what the number is.
Most business owners fumble the moment pricing comes up:
They hesitate.
They justify it before it’s even questioned.
They undercut to avoid rejection.
Sound familiar? That’s a confidence issue—not a cost issue.
How to Price With Confidence:
Start With Margin:
Always build in the profit first. Don’t back into a number—own it.
Anchor High:
Present your highest-value package first. It sets the tone for what you’re worth.
Position Value, Not Cost:
You’re not selling time—you’re selling outcomes. Shift the conversation from “How much does it cost?” to “What does it solve?”
Silence Is a Tool:
When you state your price, stop talking. Let them process. Don’t talk yourself out of the sale.
Use Options:
Offer 2–3 pricing tiers so clients can choose what works. It prevents negotiation because you’ve already done the thinking for them.
Reframe the Fear:
Charging more doesn’t mean fewer clients. It often means better ones. The people who value your work won’t flinch at a fair price—they’ll respect it.
Action Step:
Pick one offer and raise the price by 10%. Practice saying it aloud until it feels normal.
Final Word:
Your pricing is a reflection of your belief in your value. Stop apologizing for it—and start owning it.