If your schedule’s packed but your bank account’s gasping for air, you’re probably selling to the wrong people.
In this episode, T2 and Tommy P tackle one of the biggest mistakes contractors make—marketing to low-margin clients who drain your time, energy, and profits. You’ll learn how to attract higher-value customers, set pricing that commands respect, and filter out the tire-kickers before they ever waste your time.
Here’s what we cover:
Why busy isn’t the same as profitable
The red flags of low-value leads
How the wrong clients hurt your best ones
The role of confident pricing in marketing
Step-by-step challenge to define your ideal customer
Want more actionable insights?
👉 Visit www.totalprofitmanagement.com