The Founder’s Wake-Up Call: You Don’t Have a Revenue Problem
If you’re chasing more revenue, this episode might make you uncomfortable.
Because for most founders, contractors, and service business owners, revenue isn’t the problem.
It’s what happens after the sale.
In this episode of the Total Profit Podcast, we break down the hard truth most owners avoid: you can grow revenue year after year and still stay stressed, cash-tight, and frustrated if your margin discipline is broken.
This is the wake-up call moment—the one where founders realize the scoreboard they’ve been watching is lying to them.
In this episode, we cover:
Why more revenue often makes profit problems worse
The difference between growth and healthy growth
How founders confuse sales wins with business success
Where profit actually gets decided (hint: not on the P&L)
Why busy teams and full calendars can hide serious margin damage
How the Performance Margin Zone forces better decisions before damage is done
If you’ve ever said:
“If we could just sell more, we’d be fine”
“Revenue is up, but cash still feels tight”
“I don’t understand why this still feels hard”
This episode will challenge that thinking—and replace it with clarity.
We’re not anti-growth.
We’re anti unprofitable growth.
Because scaling a broken margin model doesn’t fix anything.
It just makes the consequences bigger.